To make people happy by giving them the best coffee experience they’ve ever had. But just because we’re possessed by coffee, doesn’t mean we expect everyone else to be. For us, it’s all about sharing our great love of coffee in a fun and down-to-earth way.We’ll always know our farmers personally, aim for 100% direct trade and hire and take care of the nicest people we can find. Not just because it’s the right thing to do, but because we know it makes our coffee taste infinitely better.